How much does a website cost? This is the number one question we get at Bryckroad Creative and after all these years, it’s still one of the most difficult to answer.
Whenever we get asked this question we like to rephrase the question into “What is a website worth to you?” In other words, how much value do you place on a new website?
Value vs Cost
Most of us think that value is based on a dollar amount. And while “you get what you pay for” is mostly true in the website design industry, we’ve seen several $40K websites that could’ve been built for half the cost. More than that, they don’t work as well as websites built for less than half.
This leaves you, the client, in a really tough spot, asking questions like:
- How do you know if you’ve paid too much?
- How do you know if the designer/developer you’ve hired is the right fit?
- How do you know if the website is performing the job you need it to?
So lets divide the conversation and look at everything from two view points: Website Value and Website Cost.
Website Design Value
Value is defined as: relative worth, utility, or importance. The key word here is ‘relative’.
Let’s say you run a company and a new customer is worth an average of $500. Your current website has broken links, outdated images and doesn’t reflect the current state of your organization. Even with all of that, you still get 2-5 customers per month from your site. You would love to have an updated website that looks great, works on all device sizes, and has compelling content that drives conversions. With all of that you’d expect to get 3x, maybe even 4x the amount of customers per month.
Let’s do some math.
If a new customer is worth $500, and your new website brings in an additional 14 customers per month, then in just 30 days your increased revenue is $7,000 – and that’s for just one month. But let’s be realistic. Let’s say only HALF of those new leads – seven – become actual customers. That’s still $3,500 earned in just one month ($42,000 over 12 months).
$10,000 may sound like a lot of money to redesign your website. However, if you show me an industry where you can quadruple your investment in one year, we should both quit our jobs and head that way.
The VALUE of the website in this example is $42,000 per yer. However, that does not mean you should spend $42,000 on your website. On the flip side, a $10,000 price tag doesn’t seem so out of bounds for a website bringing in much return.
Website Design Cost
How much does a website cost? The short answer: Whatever the designer/developer you are working with say it does.
WAIT! Don’t stop reading just yet. We’re going to unpack this and give you insight and tips for selecting the right company for rebuilding your new website.
Budget is important. But so is the investment you’re making in your company. The cost to build a website greatly depends on the following factors:
- Scope of Work
- Number of Pages
- Content development
- Video Production
- Integrations with 3rd party software (Mail Chimp, Square, G-Suite, etc.)
- Custom Forms
- Project Time Line
- Designer/Developer Experience
- Hosting and Maintenance
Each of the items listed above add time and cost to a website project. If your content is good and you only need a redesign, your cost will be significantly lower than if you have to work with a copywriter to develop all new content. A simple brochure website is much simpler to build than an eCommerce website.
The Conclusion: What Does A Website Cost?
In the Midwest United States, a professionally designed, well built website with 5-7 unique content pages and simple contact forms can cost between $4,000 and $6,000. While you can probably find a freelancer or college student to do it cheaper, don’t forget that your website is an investment. What you’re saving in dollars, you are likely loosing in experience, support and overall quality.
Get a website quote
Bryckroad Creative, Inc has been the areas most sough after Design and Development studio for over 30 years. Our websites are built for robots and designed for humans. Google loves serving our websites to potential customers because we give them the information they need to make meaningful connections between you and your visitors.