Thread Sumo is a premium graphic apparel company featuring original designs not found anywhere else. With a unique logo and bold color palette, the challenge was to create a website that follows such strong branding and features the clothing.
Thread Sumo partnered with Bryckroad Creative to develop a new logo. Our branding process began with several initial concepts, refinement of two selections, then the finished design. Next, our creative team developed brand colors, typography rules and design elements. These were put into a brand standards guide for print, digital, and other design usage.
E-Commerce Website Design
100% of Thread Sumo’s sales are generated through their website. A simple, intuitive navigation structure was key for allowing users to find pages quickly. Also required was direct integration with PayPal, Stripe and Printful.